Seminars

part of the 2012 Employer Branding World Series

Italy's Premier Employer Branding Event

Milan, Italy

Now in it's 4th Year!

$605 pp Standard Rate

31-May-2012 1 Day Only
9.00am-5.00pm

Who should attend?
CEO’s, Managing Directors, General Managers, Human Resources Directors, Communications Directors, Marketing Directors, Senior Managers of Human Resources, Communications, Marketing, Recruitment Staffing, Talent Management, Hiring, Sourcing, Graduate Recruiting, Branding, Line Managers

Local & International Presenters

About the Summit
The World at Work today requires a new perspective as we transition to a global landscape with many uncertainties. Companies of all sizes are facing ongoing threats to their sustainability driven by political, economic, social and technological factors outside their control. These threats have the potential to stifle innovation, creativity and productivity in companies who sit and wait for the economy to turn around.

The evolution of employer branding in best practice companies with a focus on the whole employee lifecycle from hire to retire has come at the right time. Talent acquisition and retention has become increasingly competitive but mission critical at the same time. The need for systems integration, understanding culture diversity, embracing social change, exploiting technological change and planning for talent shortages within borders have created multiple challenges for companies and driven the need for a well defined employer brand strategy high on the leadership agenda.

That’s why many of the world’s top brands such as Amazon, Google, Starbucks, Vestas, Sodexo, Adidas and Deutsche Bank have an employer branding function to tackle these challenges head on. This dedicated focus is having a positive impact on employee engagement, productivity and growth.

The EBI "2012 Employer Branding World Series" Summits brings together employer branding experts and professionals from around the world to share and discuss their stories, challenges, failures and successes in making the transition to a new landscape where the company's employer brand strategy is a key driver of productivity and profitability.

In this highly engaging International Summit with Global BRANDS, Global EXPERTS, Global BEST PRACTICE and a UK APPLICATION you will:

• Share in the latest global developments, research, trends and best practices in employer branding
• Learn how to adopt a strategic approach to employer branding and how this impacts on employee engagement, customer sales, revenue and growth
• Understand the role of technology and social media in leveraging your employer brand and why a clearly defined social strategy is critical to optimising performance in the new business environment
• Learn how to define key ROI metrics and accountabilities for your employer brand strategy
• Learn from employer branding leaders who are establishing the global standards in employer branding best practice.
  

Bonus employer branding resources

First 20 registrations receive a copy of:

• NEW BOOK: The World's Latest Book on Employer Branding "Employer Brand Leadership - A Global Perspective "- RRP£60
  

ALL Delegates - Included in registration fee - Employer Branding Best Practice Management Resources Pack on CD-ROM - MORE THAN £1095 in VALUE!

1. Copies of presentation decks from ALL Employer Branding World Series Summits around the world in 2012 - priceless!
2. NEW - Employer Brand Manager's Handbook - 2012 International Edition RRP £275
3. EBI Global Research Series - "2012 Employer Branding Global Research Study Report" £205
4. NEW - "Career Website Best Practice Publication - 2012 International Edition" RRP £205
5. NEW - "Employer Branding Best Practice e-book" - A selection of 10 employer branding articles by Brett Minchington MBA" which have been published in HR, Marketing and Management publications around the world £205
6. EBI Global Research Series - "The Key Influencers of Employment Choice Global Research Study Report" £205

• The fundamentals for defining, designing, implementing and evaluating your employer branding & engagement strategy and numerous tips, tools and strategies to enhance your existing program
• An opportunity to network and share with other professionals focused on contemporary people issues
• Registration also includes morning tea, lunch & refreshments

About the Presenters

Summit Chairman & Keynote speaker

Brett Minchington MBA (Australia) Chairman/CEO Employer Brand International
“Employer Branding Global Trends and their Implications for Leaders in UK”
Bringing the best of experiences from two global tours Brett will share and discuss the employer branding global trends driving talent attraction, engagement and retention in companies across the globe and which trends leaders in the UK should embrace if they want to stay competitive in a post Global Financial Crisis (GFC) environment where many of the systems and practices used prior to the GFC are now being reinvented to boost employee and customer engagement. He will also share insights into highlights from global case studies presented in his new book, 'Employer Brand Leadership - A Global Perspective.'

Brett Chairman/CEO of Employer Brand International is a global authority in employer branding. Brett's global footprint has included delivering employer branding masterclass and keynoting at conference events in more than 40 cities in 24 countries with thousands of senior leaders from a majority of Global 500 companies. He is the world's most published writer in employer branding and his work has been published in newspapers, HR, Management and Marketing publications around the world including ‘The Economist’ and ‘Business Week.’ He has consulted to firms on global and national employer brand projects and advises leading employer brand agencies in strategic employer brand consulting. Brett's book "Your Employer Brand attract-engage-retain" published in 2006 has now been sold in more than 42 countries and his new book "Employer Brand Leadership – A Global Perspective" is the most comprehensive and practical book on employer branding ever published and defines a practical approach to building a world class employer brand from concept to design, to organisation wide integration, to measuring your return on investment. It features nine world's best practice employer branding global case studies from companies including Philips, IBM, Deloitte, UnitedHeath Group, BASF, Sodexo, Intuit, Australia Wine Research Institute and Vestas Wind Systems.

Keynote speakers (additional speakers and panel members to be added)

Michael Holm (Denmark), Employer Branding Manager, IBM
"Social Media - why should we care? - A Best Practice IBM Case Study"
Michael will present and discuss the use of social software and social media as a means to providing a strong employer brand. Delegates will learn from detailed insights of how IBM are leveraging social media both within and outside the corporate firewall including lessons learnt during the journey.

Michael joined IBM in December 2004 as part of the acquisition of Maersk Data – the second largest IT company in Denmark. At IBM, Michael is responsible for the employer branding activities in Denmark from the development of strategic goals to implementation and conversion into action plans and tangible projects. In collaboration with the communications, HR and university relations functions Michael strives to attract and retain the employees needed to secure their future growth. Michael's professional background is in Human Resource with roles and responsibilities from Human Resource Consultant with hands on projects to strategic roles as Human Resource Partner with a focus on program development. Prior to joining IBM, Michael worked in the Danish Armed Forces with a focus on Leadership training and development.

Suzie Kerr, Head of Employee Engagement & Experience, Virgin Media
"Employee Engagement at Virgin Media - Getting buy-in from the top"
At Virgin Media we ensure our Leadership teams are aware of the importance of employee engagement and specifically why Virgin Media bothers.  Our Leaders are held accountable and know where to focus their energy when looking to excel.  We aim to collaborate across functions to share best practice in people management.  Engagement is just as important to our customers as it is to our employees and we know it!

After studying a BA Hons Human Resources Management with Business Law degree, Suzie has spent the last 10 years within the HR field working for big brands such as J Sainsbury's, the National Health Service (NHS) and now Virgin Media.  In between that time Suzie has also studied at Post Graduate level; HRM and Development and worked for an outsourced HR company.  A self- described HR generalist by trade with a huge passion for employee engagement and branding.  Suzie has worked for Virgin Media for the past three and a half years and originally partnered with the Finance community as their Senior Strategic HR business Partner.  This remit spanned typical finance functions but also included a Shared Service Organisation, Property & Facilities and Procurement.  Early in 2011 Suzie took on the central Head of Employee Engagement & Experience role for Virgin Media which spans the wider company, ensuring that all central engagement activity is current, on brand and forward thinking in nature.  As part of Suzies' remit she provides the thought leadership to the business on where the employer engagement and branding strategy needs focus.

Neil Harrison, Head of Employer Branding & Insight, TMP UK
"The digital activation of the employer brand"
It used to be that an employer could create a ‘kit of parts’ as components of their employer brand to attract candidates and engage with current employees. Today, we are living through an era where activation is key, routed in personalised, mobilised and socialised experiences. Today marketing communications has become so conversational that not only do billions of people have an opinion about your organisation, but they have a powerful platform to share their views to everyone else. Attraction has become less of a focus than participation and awareness.  So how do we embrace the opportunity to move beyond preserving the brand image to instead creating followers and advocates amongst previously unmet talent?

Key discussion points:

• How does an employer brand move from a manufactured brand message to providing an emotional connection for its key audiences? -  The benefits of developing an employer brand to engage with communities rather than advertising to an audience. - The concept of social currency as a way of measuring the value an online employer brand to an organisation. - Measuring the intangible aspects of employer brand value such as advocacy, positive sentiment, word of mouth and viral sharing. - Recent case studies that demonstrate the power of  online advocacy of a digital employer brand.

With a degree in French and German from the University of Liverpool, Neil has worked in the employment communications sector for the last 20 years. He has responsibility for the national delivery of employer branding solutions to TMP's client base across the UK and, increasingly, further afield. Over the course of the past three years, Neil and his team have delivered the research, project management, value propositions and brand narratives that have defined the employer brands of organisations such as Santander, Telefonica, Pizza Express, E.ON, Tesco, HSBC, GCHQ, the AA, Wood Mackenzie and the Ministry of Defence. Neil's role also involves knowledge management, motivational and orientational research and the identification and analysis of new labour pools. He is also responsible for the creation and delivery of TMP's own bespoke proprietary research, covering areas as diverse as employer branding, graduate recruitment and employment motivations to wide ranging audiences.

Chris Strange, Head of Corporate Brand Planning, Lloyds Banking Group
"The branding journey, challenges and successes at Lloyds Banking Group"
Chris will discuss the mutli brand challenges of engagement and alignment within the group, reputation issues in the financial sector as a whole and how the bank are encouraging behaviours by relationship brand and group alignment.

Chris is responsible for leading the development of the Lloyds Banking Group brand to fulfill the Groups vision of becoming the best bank for customers, colleagues and communities.


Rebecca Gloyne, Global Talent Acquisition Manager (Marketing), Nokia
Rebecca is currently responsible for devising the strategy and methodology for securing the best marketing talent on an international basis. Rebecca is a key member of Nokia’s employer brand team, who are leading employer branding projects and social recruiting initiatives globally.  She possesses eight years recruitment experience, specialising in Marketing (digital, brand, communications) recruitment for the last four years





Cameron Bird, Director, HR Operations, Resourcing & Pensions, Santander
"Putting a human face to a global banking institution through our Employer Branding journey"

Cameron will share and discuss:

• Balancing the demands of the global centre with local employment markets;
• Creating granularity and consistency post acquisition activity;
• Delivering reassurance and confidence to cautious talent markets;
• Helping to deliver corporate objectives through the people strategy.

Cameron joined Santander UK in June 2004 and moved into his current role within Human Resources in March 2010.  He was previously Director of Cost Management & Procurement within Santander UK, which included accountability for bank-wide cost budgeting & optimisation programs, external procurement and purchasing processes. Cameron's previous experience includes 13 years with the General Electric Corporation in Europe and 2 years with the Honeywell Corporation.  He held a variety of management roles over this period including Pricing General Manager, Product General Manager, Supply Chain Leader, Quality Director, E-Business Director and Head of Financial Analysis.

INTERACTIVE PANEL DISCUSSION

Moderator
Mark Horley (UK), Head of Creative at TMP UK

Panel
Brett Minchington MBA (Australia) Chairman/CEO Employer Brand International
Rebecca Gloyne (UK), Global Talent Acquisition Manager (Marketing), Nokia
Michael Holm (Denmark), Employer Branding Manager, IBM

Theme - Striving to achieve employer branding best practice in an uncertain economy

• What are the key employer branding challenges companies in UK/Europe will face in the next 12 months and how are these similar/different to the rest of the world?
• How is technology changing the working environment and how can you leverage this to develop a stronger and more effective employer brand?
• What is the role and impact of social media in employer branding?  Can we really engage candidates and employees in social media?

Online credit card payments are in Australian Dollars only - refer the currency converter below to £ equivalent for the early bird rate of £595 (until 29/2/2011) and standard rate of £695 (from 1/3/2011).

If you prefer to receive an invoice and pay in British Pounds please email Andrea click here>, online payments are in Australian Dollars only (AUD)

*exchange rate subject to slight market fluctuation.

The Universal Currency Converter Services

rates below are in AUD$

$890 pp Early Bird Rate $1030 pp Standard Rate

21-Mar-2012 1 Day Only
9.00am-5.00pm

Who should attend?
CEO’s, Managing Directors, General Managers, Human Resources Directors, Communications Directors, Marketing Directors, Senior Managers of Human Resources, Communications, Marketing, Recruitment Staffing, Talent Management, Hiring, Sourcing, Graduate Recruiting, Branding, Line Managers

Local & International Presenters from Belgium, USA, UK, Sweden, Australia and Denmark.

About the Summit
The World at Work today requires a new perspective as we transition to a global landscape with many uncertainties. Companies of all sizes are facing ongoing threats to their sustainability driven by political, economic, social and technological factors outside their control. These threats have the potential to stifle innovation, creativity and productivity in companies who sit and wait for the economy to turn around.

The evolution of employer branding in best practice companies with a focus on the whole employee lifecycle from hire to retire has come at the right time. Talent acquisition and retention has become increasingly competitive but mission critical at the same time. The need for systems integration, understanding culture diversity, embracing social change, exploiting technological change and planning for talent shortages within borders have created multiple challenges for companies and driven the need for a well defined employer brand strategy high on the leadership agenda.

That’s why many of the world’s top brands such as Amazon, Google, Starbucks, Vestas, Sodexo, Adidas and Deutsche Bank have an employer branding function to tackle these challenges head on. This dedicated focus is having a positive impact on employee engagement, productivity and growth.

The EBI "2012 Employer Branding World Series" Summits brings together employer branding experts and professionals from around the world to share and discuss their stories, challenges, failures and successes in making the transition to a new landscape where the company's employer brand strategy is a key driver of productivity and profitability.

In this highly engaging International Summit with Global BRANDS, Global EXPERTS, Global BEST PRACTICE and a BELGIUM APPLICATION you will:

• Share in the latest global developments, research, trends and best practices in employer branding
• Learn how to adopt a strategic approach to employer branding and how this impacts on employee engagement, customer sales, revenue and growth
• Understand the role of technology and social media in leveraging your employer brand and why a clearly defined social strategy is critical to optimising performance in the new business environment
• Learn how to define key ROI metrics and accountabilities for your employer brand strategy
• Learn from employer branding leaders who are establishing the global standards in employer branding best practice.
  

Bonus employer branding resources

First 10 registrations receive a copy of:

• NEW BOOK: The World's Latest Book on Employer Branding "Employer Brand Leadership - A Global Perspective "- RRP£60
  

ALL Delegates - Included in registration fee - Employer Branding Best Practice Management Resources Pack on CD-ROM - MORE THAN €1300 in VALUE!

1. Copies of presentation decks from ALL Employer Branding World Series Summits around the world in 2012 - priceless!
2. NEW - Employer Brand Manager's Handbook - 2012 International Edition value €325
3. EBI Global Research Series - "2012 Employer Branding Global Research Study Report" value €245
4. NEW - "Career Website Best Practice Publication - 2012 International Edition" RRP value €245
5. NEW - "Employer Branding Best Practice e-book" - A selection of 10 employer branding articles by Brett Minchington MBA" which have been published in HR, Marketing and Management publications around the world value €245
6. EBI Global Research Series - "The Key Influencers of Employment Choice Global Research Study Report" value €245

• The fundamentals for defining, designing, implementing and evaluating your employer branding & engagement strategy and numerous tips, tools and strategies to enhance your existing program
• An opportunity to network and share with other professionals focused on contemporary people issues
• Registration also includes morning tea, lunch & refreshments

About the Presenters

Summit Chairman & Opening speaker

Brett Minchington MBA (Australia) Chairman/CEO Employer Brand International
“Employer Branding Global Trends and their Implications for Leaders in UK”
Bringing the best of experiences from two global tours Brett will share and discuss the employer branding global trends driving talent attraction, engagement and retention in companies across the globe and which trends leaders in the UK should embrace if they want to stay competitive in a post Global Financial Crisis (GFC) environment where many of the systems and practices used prior to the GFC are now being reinvented to boost employee and customer engagement. He will also share insights into highlights from global case studies presented in his new book, 'Employer Brand Leadership - A Global Perspective.'

Brett Chairman/CEO of Employer Brand International is a global authority in employer branding. Brett's global footprint has included delivering employer branding masterclass and keynoting at conference events in more than 40 cities in 24 countries with thousands of senior leaders from a majority of Global 500 companies. He is the world's most published writer in employer branding and his work has been published in newspapers, HR, Management and Marketing publications around the world including ‘The Economist’ and ‘Business Week.’ He has consulted to firms on global and national employer brand projects and advises leading employer brand agencies in strategic employer brand consulting. Brett's book "Your Employer Brand attract-engage-retain" published in 2006 has now been sold in more than 42 countries and his new book "Employer Brand Leadership – A Global Perspective" is the most comprehensive and practical book on employer branding ever published and defines a practical approach to building a world class employer brand from concept to design, to organisation wide integration, to measuring your return on investment. It features nine world's best practice employer branding global case studies from companies including Philips, IBM, Deloitte, UnitedHeath Group, BASF, Sodexo, Intuit, Australia Wine Research Institute and Vestas Wind Systems.

Keynote speakers (additional speakers and panel members to be added)

Kat Drum, Head of Employer Brand and Social Media Strategies at Research In Motion/BlackBerry
"Rebuilding Candidate Confidence at BlackBerry during one of our most dynamic and fast paced years by keeping candidates engaged via mobile and social media strategies"
           
Learn how Kat Drum and her team built the first ever global employer brand at BlackBerry during a year of change, competition and downsizing. Learn why re-building candidate confidence in BlackBerry was so important after downsizing in July 2011 and how a multi-channel social strategy kept people engaged and informed on why Research in Motion is here to stay and a great place to work.  They built a campaign around being a "Builder" and was transparent that the company may not be for everyone, but if you like a dynamic environment, challenges and want to build the future, BlackBerry might be a great place for you to work.  Learn how Kat's team partnered with multiple internal stakeholders, avoided project pitfalls, received C level buy-in and launched social, mobile and segmented PR strategies around the world.  Prior to RIM Kat was the Global Head of Employer Branding and Social Media at Starbucks.  If you haven't heard Kat speak before, don't miss the opportunity to learn from a very humbled global practitioner and be ready to think "did she say that?" and laugh along the way.  

Michael Holm (Denmark), Employer Branding Manager, IBM
"Social Media - why should we care? - A Best Practice IBM Case Study"
Michael will present and discuss the use of social software and social media as a means to providing a strong employer brand. Delegates will learn from detailed insights of how IBM are leveraging social media both within and outside the corporate firewall including lessons learnt during the journey.

Michael joined IBM in December 2004 as part of the acquisition of Maersk Data – the second largest IT company in Denmark. At IBM, Michael is responsible for the employer branding activities in Denmark from the development of strategic goals to implementation and conversion into action plans and tangible projects. In collaboration with the communications, HR and university relations functions Michael strives to attract and retain the employees needed to secure their future growth. Michael's professional background is in Human Resource with roles and responsibilities from Human Resource Consultant with hands on projects to strategic roles as Human Resource Partner with a focus on program development. Prior to joining IBM, Michael worked in the Danish Armed Forces with a focus on Leadership training and development.

Marnick Vandebroek, Employer Branding & online recruitment consultant, RCA Group
"Sustainable innovation as product of a digital society with motivation, engagement and development as its key quality labels"
We kept lingering in an ad hoc way of working. Our talent pools shrunk and the budgets to find the right people grew. We stepped into the digital age and hoped the pace of this revolution would be equal to the pace at which talent would again flood our offices. But now it looks even harder than ever before. People have the power to compare, the possibility to react and access to tons of information. A bump in the road, only if we keep holding on to the idea that technology is the end goal. It has never before been so easy to reach out to the 'right' talent, to being able to target the mass in a one-to-one conversation. So let's put 'relation' in the center instead of the medium, and recruit in the long term with results from day one.

As a digital native, the online world has always been a second home for Marnick.  As an online account manager at RCA HR, he quickly discovered companies need more than just a presence to facilitate transactional recruitment in today's highly competitive landscape for talent. They need to define and build a brand that connects and raises brand awareness with the target audience. Marnick specializes in online strategy as part of the employer brand strategy development, uniting the digital and traditional media in the creation of a best practice employer brand. Marnick gets the frustrations leaders have in managing Gen Y's, because he is one!

Rebecca Gloyne, Global Talent Acquisition Manager (Marketing), Nokia
"Strenthening our employer brand by bringing the Nokia Brand Essence to life through innovative social media initiatives"
Rebecca is currently responsible for devising the strategy and methodology for securing the best marketing talent on an international basis. Rebecca is a key member of Nokia’s employer brand team, who are leading employer branding projects and social recruiting initiatives globally. She possesses eight years recruitment experience, specialising in Marketing (digital, brand, communications) recruitment for the last four years





Sara Edling, Global Employer Brand Manager, Volvo Car Corporation
"The employer branding strategic roadmap at Volvo - developing the global EVP"
Sara is responsible for Volvo Cars' global employer brand strategy and is the leadership link between HR, Communications and Marketing to ensure the alignment between the employer brand, corporate and consumer brand strategy. As Employer Brand Manager, she is responsible for managing the overall strategy as well as for development and execution of internal and external employer branding projects. She works with the mission to attract, engage and retain employees to secure Volvo Cars' profitability and growth. Sara's educational background is within Human Resources with specialization in Strategic Human Resource Management and Employer Branding. Prior to joining Volvo Cars, Sara studied at the University of Gothenburg in Sweden.

Christophe Vanden Eede (Belgium), Employer Branding and Sourcing Manager Electrabel, GDF SUEZ
"It’s the end of the world as we know it… Electrabel’s answer to employer branding and sourcing in 2012"
Christophe Vanden Eede started out in Marketing in Sales were he worked on projects to prepare the old monopolist for the liberalized market. After setting up a sales support team of Multisite customers, he changed to IT to become project Manager for a major SAP implementation project. Since 2007, he is responsible for the Employer Brand of Electrabel and as such keeps a close eye to the evolution of known and new sourcing channels.

INTERACTIVE PANEL DISCUSSION

Moderator
RCA Group

Panel
Brett Minchington MBA (Australia) Chairman/CEO Employer Brand International
Rebecca Gloyne (UK), Global Talent Acquisition Manager (Marketing), Nokia
Michael Holm (Denmark), Employer Branding Manager, IBM

Theme - Striving to achieve employer branding best practice in an uncertain economy

• What are the key employer branding challenges companies in Belgium/Europe will face in the next 12 months and how are these similar/different to the rest of the world?
• How is technology changing the working environment and how can you leverage this to develop a stronger and more effective employer brand?
• What is the role and impact of social media in employer branding?  Can we really engage candidates and employees in social media?

Online credit card payments are in Australian Dollars only - refer the currency converter below to € equivalent for the early bird rate of €595 (until 24/3/2011) and standard rate of €695 (from 25/3/2011).

If you prefer to receive an invoice and pay in EURO € please email Andrea click here>, online payments are in Australian Dollars only (AUD)

.........................................................................................................................................................

*exchange rate subject to slight market fluctuation.

The Universal Currency Converter Services

rates below are in AUD$

$860 pp Early Bird Rate $785 pp Standard Rate

24-May-2012 1 Day Only
9.00am-5.00pm

Spend a day with the world's most published author on employer branding. Brett returns to Dubai to share best practice insights on employer branding, leadership and social media from around the world and show you how to adapt these principles and practices to your own company.

Researched & designed for
General Managers, Human Resources Directors, Communications Directors, Marketing Directors, Senior Managers of Human Resources, Communications, Marketing, Talent Management, Hiring, Sourcing, Graduate Recruiting, Branding, Line Managers

About your Masterclass leader

Brett Minchington MBA (Australia) Chairman/CEO Employer Brand International

Brett Chairman/CEO of Employer Brand International is a global authority in employer branding. Brett's global footprint has included delivering employer branding masterclass and keynoting at conference events in more than 40 cities in 24 countries with thousands of senior leaders from a majority of Global 500 companies. He is the world's most published writer in employer branding and his work has been published in newspapers, HR, Management and Marketing publications around the world including ‘The Economist’ and ‘Business Week.’ He has consulted to firms on global and national employer brand projects and advises leading employer brand agencies in strategic employer brand consulting. Brett's book "Your Employer Brand attract-engage-retain" published in 2006 has now been sold in more than 42 countries and his new book "Employer Brand Leadership – A Global Perspective" is the most comprehensive and practical book on employer branding ever published and defines a practical approach to building a world class employer brand from concept to design, to organisation wide integration, to measuring your return on investment. It features nine world's best practice employer branding global case studies from companies including Philips, IBM, Deloitte, UnitedHeath Group, BASF, Sodexo, Intuit, Australia Wine Research Institute and Vestas Wind Systems.

You will leave this masterclass with numerous strategies, tips and case studies on employer branding using 'best practice', which will allow you to hit the ground running on your return to work and avoid the costly mistakes of adopting a poorly aligned strategy.

Recent published articles by Brett Minchington

12 Employer branding best practices to focus on in 2012

Employer branding without borders - A Pathway to Corporate Success

Build employer brand equity

Employer Branding 3.0 - Connecting employees and customers for a better society

Bonus employer branding resources developed over the past 7 years to assist you and your team develop, implement and measure your employer branding initiatives.

First 10 registrations receive a copy of Brett's new book

• "Employer Brand Leadership - A Global Perspective "- value USD95

ALL Delegates - Included in registration fee - Employer Branding Best Practice Resources Pack CD-ROM to assist you and your team to develop a best practice employer brand -valued at USD1700!

• NEW - Employer Brand Manager's Handbook - 2012 International Edition value USD430
• EBI Global Research Series - "Employer Branding Global Research Study Report" value USD320
• NEW - "Career Website Best Practice Publication - 2012 International Edition" value USD320
• NEW - "Employer Branding Best Practice e-book" - A selection of 10 employer branding articles by Brett Minchington MBA" which have been published in HR, Marketing and Management publications around the world - value USD320
• EBI Global Research Series - "The Key Influencers of Employment Choice Global Research Study Report" - value USD320
• The fundamentals for defining, designing, implementing and evaluating your employer branding & engagement strategy and numerous tips, tools and strategies to enhance your existing program
• An opportunity to network and share with other professionals focused on contemporary people issues
• Registration also includes morning tea, lunch & refreshments

MASTERCLASS OUTLINE

TRACK 1 - THE BUSINESS CASE FOR EMPLOYER BRANDING

• Highlights of Employer Brand International's latest Employer Branding Global Research Study and what this means for companies in UAE
  
• Regional variances in employer branding practice and implications for multi-national companies
  
• How the changes in the political, economic, social and technological environments will impact on your short and long term employer brand strategy
  
• A critical issue - the key reasons why employer branding is on the leadership radar now more than ever
• Myths exposed - common misconceptions about employer branding & why many companies may actually be doing their employer brand strategy harm through lack of knowledge, influence, networks or accepting advice from vendors who only provide one part of the overall picture.

TRACK 2 - BEST PRACTICES IN EMPLOYER BRANDING

• Don't get trapped into silo thinking - learn how to align your employer brand strategy to customer engagement, productivity & performance
• Understand the science behind brand growth and why some of the initiatives you are conducting have very little impact on your ability to target the talent you seek 
• Emiratisation and employer branding
  
• The employer branding practices outstanding leaders do differently
• Adopt a strategic approach to employer branding - Brett will show you how to apply the Employer Brand Excellence Framework^TM to develop, implement and manage an employer brand strategy which focuses on the entire employee lifecycle
• Learn the key leverage points of social media which will drive your talent attraction and retention strategy
• Learn the latest best practice in employer branding using mobile technology
  
• Defining and developing your distinctive brand assets to set yourself apart from the competition
• Identifying and developing your employer brand ambassadors that build your market reach for talent
  
• Personalise the employment experience - determine the most effective way to segment your employee population and communicate targeted, engaging, relevant & authentic messages
• Bringing it all together - learn an effective Employer Brand Management System to align your employer brand and EVP with people management policies, systems and practices
• Connect employees to customers to profit - learn how to measure the return on investment of your employer branding activities

TRACK 3 - THE FUTURE FOR EMPLOYER BRANDING

• Learn the key trends which will drive future workforce sustainability and the impact for employer branding
  
• Learn how top companies are collaborating with and developing communities they operate in to enhance their employer brand
  
• Learn how to apply the principles of Employer Branding 3.0

BEST PRACTICE CASE STUDIES

• CASE STUDIES - Learn how top companies such as IBM, Deloitte, Adidas, UnitedHeath Group, Google, Sodexo and Vestas Wind System are attracting & retaining talent with best practice employer branding activities.

8 Reasons to register for this International Masterclass Now!

1. Tap into Brett's experience and knowledge gained from two global tours to 24 countries, his global networks, two books and numerous published articles
2. Leverage employer branding & social media trends to attract & retain the right talent
3. Raise employee engagement and convert it into customer satisfaction & profits
4. Learn how to build & engage a talent community
5. Avoid the costly cycle of turnover by developing existing talent
6. Learn Hi & Lo-touch methods to attract & keep talent who make all the difference to your bottom-line
7. Become a company others will talk about and look to for best practice
8. Become an influential leader who brings out the best in your people

To register and pay

1. Click on the 'register for Dubai' link at the end of this page and complete your details and pay with a credit card.
2. Online credit card payments are in Australian Dollars only - refer the currency converter below to (USD) equivalent for the early bird rate of USD455 (until 2/3/2012) and for the standard rate of USD510 (from 3/3/2012).
3. If you would like to pay in USD please download and complete the registration form on the brochure and email back to events@collectivelearningaustralia.com and you will receive an invoice in USD.

The Universal Currency Converter Services

rates below are in AUD$

$425 pp Early Bird Rate $475 pp Standard Rate

19-Mar-2012 1 Day Only
9.30am-5.00pm